Philadelphia begins fall campaign
By Rob Bale
Kraft Heinz Canada has begun a fall promotion for its Philadelphia cream cheese brand. The effort features the limited-time availability of a new pumpkin spice flavour of the product. It consists of social media content tied to autumn-related hashtags on Meta and TikTok. This will be supported with influencer activities also related to the fall season. The campaign was developed by The Kitchen, with media work by Carat and public relations support from Heads&Tales.