Sea-Doo conducts campaign
By Derek Winkler
Recreational motor vehicle company BRP has begun a US-based campaign for it Sea-Doo brand of watercraft. Developed by Cossette, the out-of-home campaign involves the participation of mural artists who create artworks depicting their personal connections with water. Participating artists include Luke Pelletier, Jesse Kassel, Lena Tokens and Fabian Ray.
“Sea-Doo continues to lean into a more grounded sense of authenticity, moving away from the adrenaline-driven portrayals typically associated with watercraft,” said Jérémi Doyon-Roch, global marketing director for Sea-Doo and snowmobiles at BRP. “Through this work, we invite people to answer their own call to water.”