Revlon signs Sarah Nurse
By Derek Winkler
Beauty products company Revlon has signed a Canadian promotional agreement with hockey player Sarah Nurse in support of its Revlon ColorStay product line. Through this agreement, Nurse will appear in the brand’s marketing, in-store materials, social media content and events.
“We were fortunate to work with Sarah Nurse early on in her career, and we are so proud to re-ignite this partnership with her,” said Krista Cunningham, general manager of Revlon Canada. “Revlon was founded as a brand that celebrated a more liberated definition of beauty, embodying action, independence, inspiration and purpose. As a groundbreaking Canadian athlete who inspires women to follow their passions and create change, I can think of no one that better embodies the ‘live boldy’ ethos than Sarah.”