Gusto TV signs representation deal with Media Pulse
By Rob Bale
Media company Gusto TV has retained Media Pulse of Toronto as its exclusive Canadian advertising sales representative. Gusto TV operates a food-themed specialty streaming channel that offers programming in English, Spanish and Simplified Chinese. Media Pulse will handle direct advertising insertion via Internet-connected television services. Media Pulse is a subsidiary of Blue Ant Media.
“Partnering with Gusto TV opens up exciting opportunities for Media Pulse to connect brands with a diverse and hyper-engaged food-loving audience via innovative CTV ad placements,” said Deborah Gurofsky, managing director of Media Pulse. “This collaboration reinforces our commitment to being the go-to marketplace for CTV inventory, and we look forward to offering brands direct access to premium content in the food and lifestyle space.”