Mastercard conducts holiday promotion
By Rob Bale
Credit card company Mastercard has begun a holiday season initiative intended to promote small businesses. Developed by McCann, the promotion involves a number of participating small business in Fort Langley, BC. Consumers who visit a temporary installation in the city’s downtown area will receive a storybook called Cranberry & Crumm. Following the story will lead consumers to view special displays at the participating businesses. The promotion will run until Dec. 15, supported by social media content.