FanDuel hires UM
By Rob Bale
Online betting service FanDuel has retained UM Canada as its media agency. To begin, UM will work to raise awareness of FanDuel in Ontario. UM is a division of Mediabrands. FanDuel Group is a subsidiary of Flutter Entertainment.
“We chose UM as our media agency partner based on their leadership within the Canadian media landscape and their deep understanding of the dynamic and competitive i-gaming space,” said Conor Murray, vice-president of marketing at FanDuel.