Van Houtte begins Partner campaign
By Adnews Staff
Coffee chain Van Houtte has begun a new advertising campaign called “Partner” that encourages consumers to make the brand a part of their daily lives. The national campaign, developed by Lg2, depicts a cup of Van Houtte coffee as a way a consumer can “liven up their day, no matter the situation.” The effort will consist of a series of 7.5-second videos that will run on television, online and on social media, beginning Oct. 19. Media work is being handled by Initiative.