National Bank conducts Igloofest promotion
By Adnews Staff
The National Bank of Canada is conducting a promotion in Montreal tied to its presenting sponsorship of the Igloofest music festival. The promotion features an installation designed to resemble a large laundry dryer decorated in the style of the 1980s. The installation incorporates functional dryers which visitors to the festival can use to dry wet clothing while warming up. The promotion, developed by Vibrant of Montreal, will run during the three weekends of the event, concluding on Feb. 2.