CFL signs new sponsor
By Adnews Staff
Alcoholic beverage brand Twisted Tea has signed a sponsorship agreement with the Canadian Football League. Through this three-year agreement, the brand will become the league's exclusive ready-to-drink sponsor. The company's activities will include limited-edition packaging, exposure at the upcoming Grey Cup Festival in Edmonton and a contest component involving a Grey Cup trip. Twisted Tea is also a sponsor of the Hamilton Tiger-Cats and the BC Lions.