Audi embeds car in ski jump
By Adnews Staff
Automaker Audi will conduct a promotion this weekend at the FIS Ski Cross World Cup in Collingwood, ON. As a sponsor of the event, the company will embed an Audi R8 sports car inside a jump on the course. Competitors in the event will launch off of the car in the course of the race. The promotion also includes online video and public relations support.