Canadian Tire begins Tested for Life in Canada program
By Adnews Staff
Canadian Tire has begun a national brand initiative called "Tested for Life in Canada." The program promotes products that have been selected and tested by Canadian consumers. The company has assembled a focus group of 15,000 consumers to provide feedback on various products. The launch of the program includes television advertising, online and in-store videos, social media posts and ads, and a website at <http://www.canadiantire.ca/tested>. These will be supported with additional in-store materials and exposure in the chain's flyers.