Canada Dry Mott's hires Dougserge&Partners
By Adnews Staff
Mississauga-based beverage company Canada Dry Mott's has retained Dougserge&Partners of Toronto as the Canadian advertising agency for its Mott's Clamato and Mott's Fruitsations brands. The agency won the account in a creative pitch process involving an unknown number of firms.
"We were very impressed with DS&P and their focus on results-driven work," said Susan Lemieux, director of marketing at Canada Dry Mott's. "Their strategic thinking, the creative they brought to the table and their collaborative approach positioned them as the type of agency we wanted to work with."