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Raven5 moves into contest marketing

Digital marketing agency Raven5, based in Oakville, ON has announced a shift in focus to social media-based contest marketing. According to the agency, it will offer the service as a primary method of connecting businesses with consumers.

"Contest marketing is an affordable and effective way to find new customers, generate leads and build a company's consumer database," said agency president Michael Bickerton. "Email marketing and social media marketing are a large part of the contest marketing process. As part of our process of achieving consumer opt-in success, we ensure that each and every contest entrant has provided us with express consent in accordance Canada's Anti-Spam legislation."

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