Jacqueline Piron hires NKPR
By Adnews Staff
Fashion designer Jacqueline Piron has retained NKPR of Toronto. The agency will work on the North American launch of the designer's new line of t-shirts. The firm will seek to introduce the brand to consumers, buyers, stylists and the media. The assignment also includes long-term strategic planning, media relations, event coordination and activities.
"I've always been impacted by strong women around me and that's reflected in my designs, so to align my brand with [NKPR president] Natasha Koifman's business is a perfect fit," said Piron. "She understands what it's like to launch a company, and is now such an leader in the industry. I couldn't think of a better agency partner to introduce my work to the world."