Casino Rama hires BBDO Toronto
By Adnews Staff
Casino Rama of Rama, ON has retained BBDO Toronto to handle its communications. The assignment includes online and on-premise communications. BBDO won the account in an agency search involving an unknown number of firms. The agency will develop a campaign for the casino intended to enhance its brand and attract new demographics.
"During the pitch process, BBDO simply went above and beyond," said John Drake, vice-president of marketing at Casino Rama. "They over-delivered against every aspect of our request, which left us with no alternative but to award them the business. The creative work that was presented truly leverages our unique property and we look forward to the launch this coming spring.”
Casino Rama is operated by Penn National Gaming.