Ikea releases new kitchen commercial
By Adnews Staff
Ikea Canada has released a new television commercial as part of its ongoing "Long Live the Home" campaign. Developed by Leo Burnett of Toronto, the ad depicts a woman seeking approval of her new kitchen from her grandmother.
"We loved this spot from the moment the script was presented," said Hilary Lloyd, country marketing manager at Ikea. "It's a wonderfully insightful story about life at home, with natural integration of a stylish, high quality Ikea kitchen."