High Liner debuts new consumer website
By Adnews Staff
High Liner Foods of Lunenburg, NS has launched a new consumer website at <http://www.highliner.com>. The site, developed by Tag Idea Revolution of Toronto, provides information about the company's High Liner brand of frozen seafood products. It is also intended to act as a guide for consumers who want to make seafood part of a weekly family meal plan.
"Our goal is to develop a dynamic, robust and user-friendly website that will deliver an engaging user experience and will be relevant to our consumers' shopping experience, whether on their desktops, tablets or mobile devices," said Jeff O'Neill, vice-president of retail sales and marketing at High Liner.