Air Transat breaks national campaign
By Adnews Staff
Air Transat has begun a new national advertising campaign using the tagline, "Down South. Upgraded." The campaign, developed by Cossette of Montreal, promotes the airline's recently redesigned cabins, focusing on features such as touchscreens, leather seats and mood lighting. The campaign includes a 30-second television commercial in English and French, as well as print advertising, online ads, new signage and social media activities.