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Subway continues Test Zone campaign

NKPR gains two assignments

Virtue joins Canadian Marketing Association

BBC Worldwide hires Usha Samuel

New creative directors at Cossette West

Sponsorship roundup

WestJet, Petro-Canada to link loyalty programs April 15, 2026

CareMakers Foundation conducts new campaign November 5, 2025

Petro-Canada begins SnackUps promotion August 27, 2024

Canadian Tire, Petro-Canada begin loyalty promotion March 26, 2024

Canadian Tire, Petro-Canada join loyalty programs May 1, 2023

Petro-Canada breaks CareMakers campaign April 20, 2021

Royal Bank, Petro-Canada to link loyalty programs October 16, 2017

TBWA Toronto, Juniper Park merge August 24, 2015

CTV signs Amazing Race sponsors May 5, 2015

Discount, Petro-Canada begin joint promotion December 17, 2014